by Brooke Ortner | Nov 30, 2022 | Marketing
For years, brands like yours have been using third-party cookies to harvest data in digital marketing, track user activity and engagement, and inform future advertising strategies. Recently, Google announced it would be removing all third-party cookies from its Chrome...
by Brooke Ortner | Jul 29, 2020 | Marketing
We know now that social media is here to stay — and that’s great — because social media is a place where businesses can engage their current customers, grow their customer base, and show their human side. Here are seven tips you can try to make sure your social media...
by Brooke Ortner | Jun 23, 2020 | Marketing
With less than five months until the general election on November 3, 2020, advertisers are under the gun to nail down their Q3 and Q4 media buys. And with many forecasting this to be the biggest ad spend during a political season in history, it’s crucial to be smart...
by Brooke Ortner | Nov 20, 2019 | Branding, Marketing
SMART MARKETERS know the power of branding, but not all executives do — and that can be a challenge for marketers tasked with quantifying their branding efforts. Some brands, particularly those in the consumer packaged goods (CPG) and entertainment spaces, spend as...
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