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Digital advertising gives marketers access to more data than ever before. We can measure impressions, clicks, video views, website visits, and conversions. But for food and beverage brands, there’s one important question those dashboards don’t always answer: Is our advertising actually helping sell more products? When most customers purchase products

The dairy industry is facing a rapidly shifting landscape. Today’s consumers are more curious, more skeptical, and more digitally influenced than ever before. They want transparency, inspiration, and content that fits seamlessly into their daily lives, not just product claims. For dairy brands, this creates both a challenge and an

Every fall, TV networks roll out their shiny new lineups, hoping to capture attention in an entertainment world that is more crowded than ever. For decades, these premieres were built around one main goal: selling advertising. But times have changed. Today’s fall previews are not just about wooing media buyers,

For CPG and fresh food brands, the holidays offer a powerful chance to connect with consumers and be part of their celebrations – no storefront needed. The opportunity lies in bringing your brand into kitchens, dining rooms, and holiday traditions where the season’s most joyful moments happen. Here are a

For years, brands like yours have been using third-party cookies to harvest data in digital marketing, track user activity and engagement, and inform future advertising strategies. Recently, Google announced it would be removing all third-party cookies from its Chrome browser. The announcement threw many for a loop… but then Google

We know now that social media is here to stay — and that’s great — because social media is a place where businesses can engage their current customers, grow their customer base, and show their human side. Here are seven tips you can try to make sure your social media

With less than five months until the general election on November 3, 2020, advertisers are under the gun to nail down their Q3 and Q4 media buys. And with many forecasting this to be the biggest ad spend during a political season in history, it’s crucial to be smart with