Fresh Perspectives
News & Articles

We’ve worked in the fresh food industry for a long time, and we’ve gained valuable wisdom over the years. Here’s where you’ll find our unique insights into what it takes to make a fresh food business successful. Take a look and let us know what you think!

Case Study

Hiland Dairy Golden Ticket Giveaway

Fresh designed and executed a multi-channel campaign that became Hiland’s highest-performing promotion to date,
delivering record-breaking entries, new subscribers, and deeper brand affinity for both Hiland and Silver Dollar City.

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Case Study

Hiland Dairy Gratitude and Goodness

Envoy Fresh elevated Hiland Dairy’s holiday presence with a multi-channel strategy, using digital ads, video, streaming audio, programmatic TV, and social engagement to strengthen consumer connections and drive sales.

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Case Study

Belfonte Holiday Cheer and Sweet Treats

Envoy Fresh’s holiday campaign for Belfonte Dairy, highlighted budget-friendly baking essentials, leveraging nostalgic themes, influencer partnerships, and festive social media content to boost brand awareness, engagement, and website traffic.

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Case Study

Hiland Dairy Summer Sips and Snacks

Envoy Fresh implemented a multi-channel strategy to enhance Hiland Dairy’s summer campaign through digital advertising, video campaigns, streaming audio ads, programmatic TV, a recipe eBook, and social engagement efforts.

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Marketing

The Cycles of Flavors and Tastes: Trends in Food Flavors

In the ever-evolving world of food, flavors and tastes undergo constant transformation. Like fashion, what’s hot in the culinary world today might be passé tomorrow. But understanding these trends can help food brands stay ahead of the curve. Let’s dive into the fascinating cycles of flavors and explore what’s currently

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Case Study

Holiday Help From Belfonte

Belfonte Dairy wanted to engage consumers with helpful holiday recipes and content while spreading awareness that Belfonte is made in Kansas City. Through a partnership with a local food blogger, Belfonte shared weekly recipes and coupons with consumers for the entire month of December. Consumers were able to enter for

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overhead photo of table for four
What We Do

Cherished Holiday Recipes from Grandmas’ Kitchens

The holiday season brings with it a treasure trove of traditions, and at Envoy Fresh, we’re honored to share a piece of our heritage with you. As an ad agency deeply rooted in fresh foods, creativity, and connection, we’re sharing something truly special – recipes passed down through generations, cherished

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Branding

Tips to Take Your Food Photography to the Next Level

Professional food photography can help you build a brand that stands out and shapes your brand identity. We asked Tom Sain, VP of Creative Services, for his favorite food photography tips that will help you take enticing photos that make your audience want to reach out to grab your food!

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Case Study

Hiland Dairy Hiring

Envoy developed a marketing guide to assist the employees at each branch in implementing local recruiting efforts.

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