Holiday Help from Belfonte 2020 Campaign
Belfonte wanted to increase their online audience through email signups, social media, and digital ads, with a feel-good campaign focusing on holiday traditions and comfort food with wholesome products.
The Objective
- Promote more engagement with Belfonte customers by focusing on holiday traditions and comfort food using wholesome products.
- Grow consumer email address database
- Improve social media engagement and grow fans followers
- Develop significant engagement during the promotional period
The Execution
- New recipe each week during December
- Recipe comes from KC food blogger, Natalie of Lovely Inside Out
- Include coupons for relevant products with each recipe
The Results
The Holiday Help from Belfonte campaign was very successful. Belfonte over 4,700 entries, 1,915 new email subscribers, nearly 45% of those that visited the campaign landing page signed up to receive weekly recipes.
Total Entries
4,757
Unique Entries
2,614
Email Signups
1,915
Page Views
10,591
Conversion Rate
44.9%
