Holiday Help from Belfonte Campaign

Belfonte wanted to increase their online audience through email signups, social media, and digital ads, with a feel-good campaign focusing on holiday traditions and comfort food with wholesome products.

The Objective

  • Promote more engagement with Belfonte customers by focusing on holiday traditions and comfort food using wholesome products.
  • Grow consumer email address database
  • Improve social media engagement and grow fans followers
  • Develop significant engagement during the promotional period

The Execution

  • New recipe each week during December
  • Recipe comes from KC food blogger, Natalie of Lovely Inside Out
  • Include coupons for relevant products with each recipe

The Results

The Holiday Help from Belfonte campaign was very successful. Belfonte over 4,700 entries, 1,915 new email subscribers, nearly 45% of those that visited the campaign landing page signed up to receive weekly recipes.

Total Entries

4,757

Unique Entries

2,614

Email Signups

1,915

Page Views

10,591

Conversion Rate

44.9%

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