Belfonte Dairy 2021 Holiday Promotion
For the 2021 holiday season, November 15 – December 31, we partnered with local KC food blogger, Lovely Inside Out, who developed 7 custom recipes using Belfonte products. Consumers were able to access the recipes, download coupons, and enter for a chance to win a KC-red Vitamix Blender, along with a $50 coupon pack. We also used this opportunity to feature two limited-time ice cream flavors.
Belfonte is an ice cream and dairy foods company serving the Kansas City metro.
The Objectives
- Increase Belfonte’s awareness in the Kansas City area
- Increase newsletter subscriptions by 500
- Capture 3,000 sweepstakes entries
- Increase engagement through Belfonte’s social media
The Execution
- Developed new Holiday landing page featuring recipes from local Kansas City food blogger
- Offered valuable coupons through the landing page
- Encouraged visitors to enter for a chance to win a KC-red Vitamix Blender and a $50 coupon pack
- Designed homepage banner pushing visitors to the new Holiday landing page
- Used digital ads, marketing emails, and social media to promote the campaign
The Results
This six-week holiday campaign was a great success for Belfonte! Our digital ads, landing page, emails, and social media resulted in 1.6 million impressions, which is more than 35,000 per day!
Digital Media Results:
Total Entries
5,742
Referrals
25
Email Signups
1,312
Page Views
15,047
Conversion Rate
9.9%
Social Media Results:
Facebook Visits
628
Facebook Shares
15
Twitter Follows
215
Instagram Visits
405
Audience Gained
293
Increase of 357.8%
