Belfonte Dairy 2021 Holiday Promotion

For the 2021 holiday season, November 15 РDecember 31, we partnered with local KC food blogger, Lovely Inside Out, who developed 7 custom recipes using Belfonte products. Consumers were able to access the recipes, download coupons, and enter for a chance to win a KC-red Vitamix Blender, along with a $50 coupon pack. We also used this opportunity to feature two limited-time ice cream flavors.

Belfonte is an ice cream and dairy foods company serving the Kansas City metro.

The Objectives

  • Increase Belfonte’s awareness in the Kansas City area
  • Increase newsletter subscriptions by 500
  • Capture 3,000 sweepstakes entries
  • Increase engagement through Belfonte’s social media

The Execution

  • Developed new Holiday landing page featuring recipes from local Kansas City food blogger
  • Offered valuable coupons through the landing page
  • Encouraged visitors to enter for a chance to win a KC-red Vitamix Blender and a $50 coupon pack
  • Designed homepage banner pushing visitors to the new Holiday landing page
  • Used digital ads, marketing emails, and social media to promote the campaign

The Results

This six-week holiday campaign was a great success for Belfonte! Our digital ads, landing page, emails, and social media resulted in 1.6 million impressions, which is more than 35,000 per day!

Digital Media Results:

Total Entries

5,742

Referrals

25

Email Signups

1,312

Page Views

15,047

Conversion Rate

9.9%

Social Media Results:

Facebook Visits

628

Facebook Shares

15

Twitter Follows

215

Instagram Visits

405

Audience Gained

293
Increase of 357.8%

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