by Kathy Broniecki | Mar 23, 2020 | Branding, Marketing
In 2016, the FDA and the U.S. Food and Drug Administration (FDA) outlined the new rules governing food labels and how that information is presented to consumers. The FDA estimated that the changes, which originally were to be in place by July 26, 2018, applied to...
by Kathy Broniecki | Nov 20, 2019 | Branding, Marketing
FRESH FOODS certainly had an easier time of it back in the day, didn’t they? The milkman brought cow’s milk fresh from the dairy right to your doorstep. The local store had only the produce and meats that could stay fresh in the short distance from farmers’ fields or...
by Brooke Ortner | Nov 20, 2019 | Branding, Marketing
SMART MARKETERS know the power of branding, but not all executives do — and that can be a challenge for marketers tasked with quantifying their branding efforts. Some brands, particularly those in the consumer packaged goods (CPG) and entertainment spaces, spend as...
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