by Brooke Ortner | Jul 29, 2020 | Marketing
We know now that social media is here to stay — and that’s great — because social media is a place where businesses can engage their current customers, grow their customer base, and show their human side. Here are seven tips you can try to make sure your social media...
by Brooke Ortner | Jun 23, 2020 | Marketing
With less than five months until the general election on November 3, 2020, advertisers are under the gun to nail down their Q3 and Q4 media buys. And with many forecasting this to be the biggest ad spend during a political season in history, it’s crucial to be smart...
by Kathy Broniecki | Jun 9, 2020 | Marketing
National Telly Awards honor excellence in video across all screens We’re proud to announce that Envoy Fresh won three Telly Awards for excellence in video for Hiland Dairy. The Telly Awards honor excellence in video and television across all screens and is...
by Kathy Broniecki | Mar 23, 2020 | Branding, Marketing
In 2016, the FDA and the U.S. Food and Drug Administration (FDA) outlined the new rules governing food labels and how that information is presented to consumers. The FDA estimated that the changes, which originally were to be in place by July 26, 2018, applied to...
by Kathy Broniecki | Nov 20, 2019 | Branding, Marketing
FRESH FOODS certainly had an easier time of it back in the day, didn’t they? The milkman brought cow’s milk fresh from the dairy right to your doorstep. The local store had only the produce and meats that could stay fresh in the short distance from farmers’ fields or...
by Brooke Ortner | Nov 20, 2019 | Branding, Marketing
SMART MARKETERS know the power of branding, but not all executives do — and that can be a challenge for marketers tasked with quantifying their branding efforts. Some brands, particularly those in the consumer packaged goods (CPG) and entertainment spaces, spend as...
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