BRING HILAND HOME FOR THE HOLIDAYS
The holidays are for spending time with family and friends. For laughing, sharing and connecting. For delicious foods that warm you up from the inside out. This holiday season, we’re reminding consumers to make their memories extra special by using Hiland Dairy products in their family’s favorite treats and meals. Our campaign landing page will feature recipes from our influencers.
Objectives
- Create a sense of tradition using Hiland products in family meals.
- Increase product sales, specifically baking products like butter, cream, sour cream and cream cheese and sour cream.
- Increase email signups by 1,000.
- Get at least 2,000 giveaway entries.
The Execution
- Developed landing page featuring recipe blogger/influencer Lolo’s Desserts to create custom content.
- Offered a chance to sign up for our evergreen “Hosting the Holidays” email series filled with tips, recipes, and savings.
- Offered a chance to win a year’s worth of Hiland Dairy products and a Hiland-branded baking kit, valued at $500.
- Partnered with influencers to create delicious, dairy-oriented recipes, focusing on how quality products help make their family traditions more meaningful.
- Used digital ads, marketing emails, and social media to promote the campaign.
The Results
The “Bring Hiland Home for the Holidays” campaign far exceeded all expectations and goals. In the short promotional window of just two months, the campaign generated
Total Entries
57,291
Unique Entries
18,341
Email Signups
14,428
Page Views
86,713
Conversion Rate
66%
