Kathy Broniecki, APR CEO
Kathy is a resourceful, innovative strategic communications expert with more than 25 years of experience in creating award-winning, customer-centric marketing campaigns and strengthening brand image for fresh food clients.
Kathy has spent her career in a variety of positions with Envoy, Inc., including Media Director and Vice President of Client Services. Today, she’s CEO and owner of Envoy, helping fresh foods brands rise above competitors in a crowded market.
Kathy has worked with Hiland Dairy (formerly Roberts Dairy) since 1987, helping the company secure and maintain its place at the top of the dairy market.
She serves primarily as a strategist for fresh foods brands, leading the research, planning, implementation and evaluation of their campaigns. She keeps an eye on the details of each campaign and takes a 10,000-foot view as well to ensure the strategy’s success.
Fresh foods brands are special to Kathy because they are too often mistaken as not innovative and unable to connect with consumers. Her favorite part of fresh foods campaigns is establishing a bond and trust with consumers who believe the brand promise and want to engage further with those brands.
Kathy is a member of the National Agri-Marketing Association (NAMA), Missouri Dairy Products Association and the Undeniably Dairy Common Voice Network. She also participates in the U.S. Dairy Sustainability Group.