In the crowded food industry, crafting a memorable brand is about more than just serving delicious dishes—it’s about creating an identity that sticks in people’s minds. Building a brand with staying power means connecting emotionally with your audience, offering consistent value, and standing out in a sea of choices. Here’s
Public relations is a cornerstone for food manufacturers aiming to build strong brand reputations and foster lasting connections with their audiences. Beyond managing crises like product recalls, PR is critical in enhancing integrated marketing communications (IMC) by amplifying new product announcements, sharing compelling company news, and boosting employee morale. One
Handling a food recall can be challenging, but you can manage the situation effectively with a well-structured approach and clear communication. Food recalls can be daunting for any company. The pressure to act swiftly and effectively and the fear of damaging your brand can easily overwhelm the situation. However, with
Incorporating effective marketing tactics into your sustainability strategy can greatly enhance the visibility and impact of your sustainability efforts. Here are some key tactics tailored to sharing your consumer packaged goods (CPG) brand’s sustainability journey: Storytelling Across Platforms Leverage Multiple Formats Use videos, blogs, infographics, and live sessions to
At Envoy Fresh, we’ve always believed that the future is sustainable, and for our partners in the Consumer Packaged Goods sector, this is more than just a trend – it’s a transformative shift. Here’s why we strongly recommend that our CPG partners share their sustainability efforts with the world: Build
Economic uncertainty and recession potential can give rise to an urge to clamp down on spending for both consumers and companies. Unfortunately, advertising and marketing are often among the first areas to suffer the most significant business cutbacks. Of course, no two downturns are the same, but studies show that
Envoy Fresh has promoted Kelly Bentley to Vice President of Client Services. The seasoned leader will assist in growing Envoy Fresh Services and Relationships. Bentley has been with the firm since 2012 and is responsible for elevating the client’s products into well-loved, consumer-focused brands. “Since joining the agency as an
Marketing is the face of an organization. Marketing teams handle the organization’s branding, digital presence, SEO, marketing materials and content, media relations, advertising, and internal and external communications. Regardless of the marketing team’s size and capacity, the need is always there to grow your organization’s audience, retain your customers and
While the Envoy Fresh team is small, but mighty, we have a long list of incredible freelancers we work with to deliver the very best for our clients. One of our very favorites, Sarah Jane Hunt – food stylist extraordinaire, is sharing some of her tips for preparing food to
Recently we had an Envoy Fresh client approach us to help them with a new product decision. They understand that market research is well worth the effort because guesswork and gut instincts don’t launch successful products, informed decisions do. Our client wanted to make a decision quickly, so we needed
