by Kathy Broniecki | Feb 18, 2025 | Marketing
In the world of consumer packaged goods (CPG), food brands need the right social media mix to capture attention, build loyalty, and drive sales. Each platform offers unique opportunities to showcase products and engage with consumers. Here’s how to make the most of them:
by Kathy Broniecki | Oct 10, 2024 | Branding
In the crowded food industry, crafting a memorable brand is about more than just serving delicious dishes—it’s about creating an identity that sticks in people’s minds. Building a brand with staying power means connecting emotionally with your audience, offering...
by Kathy Broniecki | Aug 27, 2024 | Marketing, What We Do
Public relations is a cornerstone for food manufacturers aiming to build strong brand reputations and foster lasting connections with their audiences. Beyond managing crises like product recalls, PR is critical in enhancing integrated marketing communications (IMC) by...
by Kathy Broniecki | Jun 7, 2024 | Marketing
In the ever-evolving world of food, flavors and tastes undergo constant transformation. Like fashion, what’s hot in the culinary world today might be passé tomorrow. But understanding these trends can help food brands stay ahead of the curve. Let’s dive into the...
by Kathy Broniecki | May 22, 2024 | Marketing
Handling a food recall can be challenging, but you can manage the situation effectively with a well-structured approach and clear communication. By prioritizing consumer safety and transparency, you can navigate the recall process while maintaining your brand’s integrity.
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