The dairy industry is facing a rapidly shifting landscape. Today’s consumers are more curious, more skeptical, At first glance, dairy may seem like any other consumer packaged goods category. It’s sold in grocery stores. It competes for shelf space. It relies on packaging, promotions, advertising, and digital marketing to drive sales.
At Fresh, we help food and beverage brands grow through smart strategy, creative thinking, and a team that understands the industry. We’re excited to introduce two new additions who are already contributing to the work we do for our clients. Please join us in welcoming Adam Furley and Emma Donavan
What Food and Beverage Brands Should Know The way we shop for food today is a blend of habit and discovery. I might reorder the basics online in two clicks — the items I buy week after week without much thought. But I still enjoy walking the grocery store, noticing
Fall Flavors, Bold Moves There’s something magical about the way a scent, a flavor, or a sound can transport us instantly back to a moment in time. Pumpkin spice in the air, the clink of mugs on the counter, the laughter that fills a kitchen, these aren’t just sensory experiences;
June Dairy Month isn’t just about milk mustaches and nostalgic nods — it’s a chance for regional dairy brands to truly connect. At Fresh, we believe dairy marketing should move hearts as well as carts. Why celebrate Dairy Month? Because dairy does more than nourish — it sustains local economies, supports
OMAHA, NE — May 20, 2025 — Envoy, Inc., a full-service marketing and communications agency, is proud to announce the promotion of Brooke Ortner to Vice President of Media Services. Brooke has been a cornerstone of the Envoy team for over a decade, bringing more than 20 years of experience
In the crowded food industry, crafting a memorable brand is about more than just serving delicious dishes—it’s about creating an identity that sticks in people’s minds. Building a brand with staying power means connecting emotionally with your audience, offering consistent value, and standing out in a sea of choices. Here’s
Public relations is a cornerstone for food manufacturers aiming to build strong brand reputations and foster lasting connections with their audiences. Beyond managing crises like product recalls, PR is critical in enhancing integrated marketing communications (IMC) by amplifying new product announcements, sharing compelling company news, and boosting employee morale. One
Handling a food recall can be challenging, but you can manage the situation effectively with a well-structured approach and clear communication. Food recalls can be daunting for any company. The pressure to act swiftly and effectively and the fear of damaging your brand can easily overwhelm the situation. However, with
Incorporating effective marketing tactics into your sustainability strategy can greatly enhance the visibility and impact of your sustainability efforts. Here are some key tactics tailored to sharing your consumer packaged goods (CPG) brand’s sustainability journey: Storytelling Across Platforms Leverage Multiple Formats Use videos, blogs, infographics, and live sessions to
