Why Election Season Affects All Advertisers

Why Election Season Affects All Advertisers

With less than five months until the general election on November 3, 2020, advertisers are under the gun to nail down their Q3 and Q4 media buys. And with many forecasting this to be the biggest ad spend during a political season in history, it’s crucial to be smart...
Five Ways to Boost Your Brand’s Health

Five Ways to Boost Your Brand’s Health

SMART MARKETERS know the power of branding, but not all executives do — and that can be a challenge for marketers tasked with quantifying their branding efforts. Some brands, particularly those in the consumer packaged goods (CPG) and entertainment spaces, spend as...