Fall Flavors, Bold Moves There’s something magical about the way a scent, a flavor, or a sound can transport us instantly back to a moment in time. Pumpkin spice in the air, the clink of mugs on the counter, the laughter that fills a kitchen, these aren’t just sensory experiences;
Every fall, TV networks roll out their shiny new lineups, hoping to capture attention in an entertainment world that is more crowded than ever. For decades, these premieres were built around one main goal: selling advertising. But times have changed. Today’s fall previews are not just about wooing media buyers,
For CPG and fresh food brands, the holidays offer a powerful chance to connect with consumers and be part of their celebrations – no storefront needed. The opportunity lies in bringing your brand into kitchens, dining rooms, and holiday traditions where the season’s most joyful moments happen. Here are a
When Hiland Dairy set out to create a summer promotion, the goal was simple: build awareness, engage fans, grow their customer base — and draw attention to the newest addition in their Silver Dollar City ice cream lineup, Fire In the Hole. The Strategy The foundation for this campaign was a
Summer on social is loud. It’s poolside pink drinks,product hauls, sunset aesthetics, and trending audio. For CPG brands, it’s tempting to dive straight in and ride the wave but chasing every trend without intention can quickly leave you off-brand and out of sync with your audience. So how do you
June Dairy Month isn’t just about milk mustaches and nostalgic nods — it’s a chance for regional dairy brands to truly connect. At Fresh, we believe dairy marketing should move hearts as well as carts. Why celebrate Dairy Month? Because dairy does more than nourish — it sustains local economies, supports
In the evolving world of food marketing, influencers have become the secret ingredient to a successful campaign. But choosing the right one? That’s where the real recipe for success begins. Just like crafting the perfect matcha cheesecake, it’s all about balance, finding the right blend of authenticity, audience connection, and
In today’s digital-first world, food brands often rely on social media to reach their audience. While it’s a powerful tool, true marketing success takes more. To stand out in a crowded market, you need a balanced mix of key marketing elements—your brand’s secret sauce. The Essential Ingredients of a Winning
In the world of consumer packaged goods (CPG), food brands need the right social media mix to capture attention, build loyalty, and drive sales. Each platform offers unique opportunities to showcase products and engage with consumers. Here’s how to make the most of them:
The lines between food and fashion have blurred in the most delicious way, as food-inspired trends continue to take over clothing, accessories, and beauty products. From lip glosses to clothing, scents to textures, food is making a stylish statement beyond the kitchen. Peach Fizz & Mocha Magic: Flavorful Fashion Statements
