In today’s digital-first world, food brands often rely on social media as the primary way to reach their audience. While social media is a powerful tool, it’s just one ingredient in a truly successful food marketing strategy. To build a brand that stands out in a competitive market, you need
In the world of consumer packaged goods (CPG), food brands need the right social media mix to capture attention, build loyalty, and drive sales. Each platform offers unique opportunities to showcase products and engage with consumers. Here’s how to make the most of them:
The lines between food and fashion have blurred in the most delicious way, as food-inspired trends continue to take over clothing, accessories, and beauty products. From lip glosses to clothing, scents to textures, food is making a stylish statement beyond the kitchen. Peach Fizz & Mocha Magic: Flavorful Fashion Statements
As we step into 2025, the landscape of consumer packaged goods (CPG) marketing is evolving at a rapid pace. From the rise of AI to an increased focus on sustainability, this year promises to bring exciting changes and opportunities for brands looking to make a big impact. Here are our
In the crowded food industry, crafting a memorable brand is about more than just serving delicious dishes—it’s about creating an identity that sticks in people’s minds. Building a brand with staying power means connecting emotionally with your audience, offering consistent value, and standing out in a sea of choices. Here’s
In today’s competitive food market, securing a strong presence on store shelves is essential for success. But with countless products vying for attention, how can your brand stand out and drive sales? Here’s how Envoy Fresh can help you dominate retail spaces: Understand Your Customers Knowing your target market and
Public relations is a cornerstone for food manufacturers aiming to build strong brand reputations and foster lasting connections with their audiences. Beyond managing crises like product recalls, PR is critical in enhancing integrated marketing communications (IMC) by amplifying new product announcements, sharing compelling company news, and boosting employee morale. One
At Envoy Fresh, we pride ourselves on being more than just a service provider; we aim to be an integral part of our clients’ teams. Our recent collaboration with Hiland Dairy for their all-day staff meeting is a prime example of how we transform routine meetings into impactful events that
As the summer winds down and students prepare to head back to school, there’s a unique opportunity for food marketing brands to connect with their audience in meaningful and profitable ways. The back-to-school season is not just about school supplies and new clothes; it’s also a prime time for parents
National food holidays offer a unique and engaging opportunity for food brands to connect with their audience, boost visibility, and drive sales. By strategically participating in these celebrations, brands can reap several benefits. Here’s why celebrating national food holidays is worth considering: Increased Visibility National food holidays often gain significant
