In food marketing, “going viral” is often treated as the ultimate goal. A trending reel. A breakout TikTok. A sudden surge in followers and sales. While viral moments can generate excitement, they rarely build something more important: sustained growth. For food brands focused on trust and repeat purchase, consistency will
What Food and Beverage Brands Should Know The way we shop for food today is a blend of habit and discovery. I might reorder the basics online in two clicks — the items I buy week after week without much thought. But I still enjoy walking the grocery store, noticing
January has a branding problem when it comes to food content. Somewhere along the way, “new year” food content became code for beige plates, sad salads, and aggressive clean eating messaging that feels more like punishment than inspiration. As a social media manager, I see it every year, and I’ll
The holidays awaken the senses – the smell of butter on rolls fresh from the oven, the sound of laughter in the kitchen, the taste of something familiar that feels like home. For dairy brands, it’s the perfect opportunity to lean into that nostalgia and remind shoppers that your products
Fall Flavors, Bold Moves There’s something magical about the way a scent, a flavor, or a sound can transport us instantly back to a moment in time. Pumpkin spice in the air, the clink of mugs on the counter, the laughter that fills a kitchen, these aren’t just sensory experiences;
Every fall, TV networks roll out their shiny new lineups, hoping to capture attention in an entertainment world that is more crowded than ever. For decades, these premieres were built around one main goal: selling advertising. But times have changed. Today’s fall previews are not just about wooing media buyers,
For CPG and fresh food brands, the holidays offer a powerful chance to connect with consumers and be part of their celebrations – no storefront needed. The opportunity lies in bringing your brand into kitchens, dining rooms, and holiday traditions where the season’s most joyful moments happen. Here are a
When Hiland Dairy set out to create a summer promotion, the goal was simple: build awareness, engage fans, grow their customer base — and draw attention to the newest addition in their Silver Dollar City ice cream lineup, Fire In the Hole. The Strategy The foundation for this campaign was a
Summer on social is loud. It’s poolside pink drinks,product hauls, sunset aesthetics, and trending audio. For CPG brands, it’s tempting to dive straight in and ride the wave but chasing every trend without intention can quickly leave you off-brand and out of sync with your audience. So how do you
June Dairy Month isn’t just about milk mustaches and nostalgic nods — it’s a chance for regional dairy brands to truly connect. At Fresh, we believe dairy marketing should move hearts as well as carts. Why celebrate Dairy Month? Because dairy does more than nourish — it sustains local economies, supports
