Marketing is the face of an organization. Marketing teams handle the organization’s branding, digital presence, SEO, marketing materials and content, media relations, advertising, and internal and external communications. Regardless of the marketing team’s size and capacity, the need is always there to grow your organization’s audience, retain your customers and
As mobile technology continues to advance so does its grasp on the internet market share. Today, mobile users make up the majority of all web traffic, roughly 55%, and those numbers are continuing to grow. People are using their mobile devices, now more than ever, to consume digital media, buy
Online search has changed more in the past three years than in the 21 years since Google launched in 1998. As search developed from infancy through the toddler, tween, and teenage years, online search technology grew slowly and steadily, focusing mainly on refining existing algorithms and database technology. Search engine
While the Envoy Fresh team is small, but mighty, we have a long list of incredible freelancers we work with to deliver the very best for our clients. One of our very favorites, Sarah Jane Hunt – food stylist extraordinaire, is sharing some of her tips for preparing food to
We know now that social media is here to stay — and that’s great — because social media is a place where businesses can engage their current customers, grow their customer base, and show their human side. Here are seven tips you can try to make sure your social media
With less than five months until the general election on November 3, 2020, advertisers are under the gun to nail down their Q3 and Q4 media buys. And with many forecasting this to be the biggest ad spend during a political season in history, it’s crucial to be smart with
National Telly Awards honor excellence in video across all screens We’re proud to announce that Envoy Fresh won three Telly Awards for excellence in video for Hiland Dairy. The Telly Awards honor excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming
In 2016, the FDA and the U.S. Food and Drug Administration (FDA) outlined the new rules governing food labels and how that information is presented to consumers. The FDA estimated that the changes, which originally were to be in place by July 26, 2018, applied to almost 800,000 packaged products.
FRESH FOODS certainly had an easier time of it back in the day, didn’t they? The milkman brought cow’s milk fresh from the dairy right to your doorstep. The local store had only the produce and meats that could stay fresh in the short distance from farmers’ fields or pastures.
SMART MARKETERS know the power of branding, but not all executives do — and that can be a challenge for marketers tasked with quantifying their branding efforts. Some brands, particularly those in the consumer packaged goods (CPG) and entertainment spaces, spend as much time and money on brand awareness as
